How many techniques do you master in advertising creative design?

In short, advertising creativity is to create distinctive audio-visual effects through bold and novel means, to attract consumers to the maximum extent, so as to achieve the purpose of brand communication and product marketing.

Xiaobian sorted out 14 common techniques for you

1. Salient feature method

We should use various ways to grasp and emphasize the distinctive features of the product or theme itself, and show them clearly. We should put these features in the main visual parts of the advertising picture or contrast them, so that the audience can feel it quickly at the moment of touching the verbal picture, and have a visual interest in it, so as to achieve the purpose of stimulating the purchase desire.

In the performance of advertisement, these characteristics should be highlighted and played up, which are generally determined by the special ability of the distinctive product image, the enterprise logo of the manufacturer and the trademark of the product.

2 contrast method

Contrast and contrast is the most prominent way of expression in artistic beauty which tends to conflict. The nature and characteristics of the things described in the works are expressed in sharp contrast and direct contrast. Through the contrast and contrast, we can achieve the expression of concentration, simplicity and tortuous changes.